Marketing of Public Library Services in Balochistan: Planning and Prospects.
Keywords:Positive, Library Marketing, Public Libraries, Strategies, Planning,, Perception
The purpose of this paper was to examine the marketing of library services in public libraries of Balochistan, and to identify the factors related to the use of different library marketing strategies in public libraries. Being quantitative in nature the study adopted survey method using close ended questionnaires for data collection from librarian and other related staffs in public libraries of Balohistan. The findings of the study depict that the librarians in public libraries have a positive perception towards the applying marketing strategies. It also identified factors relating to the marketing services and resources that are linked to the creation of awareness among librarian, lack of fund, poor internet quality, and not using library website and new trends of library marketing for libraray services. This study highlights the key factors related to the adaptation of libraray marketing services in libraries and provides outreach services to the readers. Library administrators by using these results can develop the library marketing plans to effectively promote their library services and resources.
Adeogun, M. (2004). Emerging university library services in an ever-changing and knowledgeable intensive learning environment. Retrieved October, 14, 2010.
Ameen, K. (2015). Use of Public Relations and Publicity (PRP) by the public libraries in Lahore, Pakistan. New Library World, 116(7/8), 455-466.
Ameen, K., & Waraich, N. F. (2007). ROLE OF MARKETING IN THE 21ST CENTURY LIBRARIES IN PAKISTAN. Pakistan Library & Information Science Journal, 38(4).
Aina, L. O. (2004). Library and information science text for Africa. Third World Information Services. Information Sciences Africa.
Basanta, K. D., & Sanjah, K. K. (2008). Marketing of library services in global era: A current approach. Webology, 12(1).
Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of marketing science, 23(4), 236-245.
. Chaubey, A. K., & Lal, M. (2016). Marketing of Library and Information Science Products and Services in Present Scenario. Transformation of Library Services in Electronic Era, 23, 331-345.
Chandra, P. (2011). Financial management. Tata McGraw-Hill Education.
Farkas, M. (2006). Skills for the 21st century librarian. Retrieved September 23rd from:
Gupta, D. K., Kumar, V., & Kabra, N. (2017). Library and information science journals on the UGC API list: A Study
Kaur, K. (2009).Marketing the academic library on the web. Library management, 30(6/7) , 454-468.
Koontz, C. (2006). Excellence in marketing. In Marketing Library and Information Services: International Perspectives (pp. 313-324). KG Saur.
McCarthy, E. J. (1964). Basic marketing: A managerial approach, rev. ed. Homewood, IL: Richard D. Irwin.
Meyers Martin, C. (2012), "One‐minute video: marketing your library to faculty", Reference Services Review, Vol. 40 No. 4, pp. 589-600.
Mugdha, A. R., Swati, S. B., & Satish, S. M. (2016). Marketing of Library Resources and Services: New Challenges and Opportunities. In National conference on Future Librarianship: Innovation for Excellence. Tata Institute of Fundamental Research, Mumbai (pp. 375-380).
Nolan, A. 1998. On the path toward proactive library. Marketing Library Services 12(6).URL: http://www. infotoday.com/mls/sep98/story.htm
Nims, J.K. (1999), "Marketing library instruction services: changes and trends", Reference Services Review, Vol. 27 No. 3, pp. 249-253.
Pandey, S. N. (2018). PUBLIC LIBRARY SYSTEM IN THE STATE OF MAHARASHTRA AND MARKETING AND PROMOTION OF PUBLIC LIBRARY SERVICES: A FUTURISTIC APPROACH. Knowledge Librarian An International Peer Reviewed Bilingual, 5(1), 73-84.
Phillips, T. (2016). Pindar's library: performance poetry and material texts. Oxford University Press.
Rajpurohit, R. S. (2016). Marketing of Information Changes and Challenges in Libraries. International Journal of Marketing and Technology, 6(11), 63-69.
Shafiq, U. R., & Pervaiz, A. (2007). Challenges and opportunities for libraries in Pakistan. Challenges and Opportunities for Libraries in Pakistan, 38(3), 6-11.
How to Cite
Copyright (c) 2022 Journal of Quranic and Social Studies
This work is licensed under a Creative Commons Attribution 4.0 International License.